What about it? Innovation is a big part of the companies concern today. But is it part of their strategy? Things are moving so fast today that sometimes people think they are doing the right thing but in fact they are not keeping up with the new trends. Some of the remarks of the report: “Innovation remains a top priority, with some significant sectoral and regional developments. • Three-quarters of the 1,500 global senior innovation executives we surveyed in 2014 reported that innovation is among their top three priorities. More than 60 percent plan to spend more on innovation this year than they did in 2013. • In the 2014 ranking of the 50 most innovative companies, all of the top 5 spots, 7 of the top 10, and 21 of the top 50 are occupied by technology and telecommunications companies—the most since 2010. Consumer industries, capturing 10 of the top 50 spots, represent the second-largest share. • Automakers reported both a 26 percent decline in innovation priority (from 84 percent to 62 percent) and the second-largest drop in the intention to spend more (from 71 percent to 62 percent). Only nine auto companies made the top-50 list in 2014, and only four ranked in the top 20. • Companies in rapidly developing economies are particularly aggressive pursuers of innovation. ”
full report here.